This is another idea I had...originally these cheese wedge shapes were die-cuts also. But as I said above, I had some concerns. So I had this idea of representing the crackers within the box in an abstract kind of way. The colors of the strokes are based on the flavor. So in a way its an "abstract die-cut" (does that make sense? haha) It came about as sort of a mistake, but I'm kind of liking the way this looks actually. It looks somewhat artsy and stylish, yet the cracker shapes are still fun and vibrant. Its much more minimalistic than the first. Do you think this looks good? or would the die-cut in this design work better....?
here's some ideas I came up with for my cheez-it packaging. As far as the structure goes, i decided to stick with a simple or rectangular shape. I did play a little with the functionality though. One has a pull out drawer you can eat out of and one has a pour spout. Cool ideas, we'll just have to see how it works out in real life. As far as the design, I ranged from clean and modern to whimsical and childlike. I tried to keep a feel of the existing brand, however, because it is so strong already. Keep in mind that all the boxes will be the classic red and the logo will generally remain unchanged.