Monday, February 16, 2009

CHEEZ IT!!!

So here's where I'm at with CHEEZ IT. The color is finalized-its classic cheez it red. I'm pretty much set on the logo type also. Its very similar to the original, but a little cleaner and more modern looking. This is just front layouts I haven't gotten to the back yet. It'll be simplistic like the front though. I'm going back and forth with this die-cut idea...let me know what you think.
This is my first version. The boxes have die-cuts shaped like an icon based on the flavor. So, for example original is the classic cracker shape, white cheddar is a cheese wheel, and hot & spicy is a pepper. I really like the idea and the look on paper at least. I'm just concerned it wont look as good when built and if a clear bag on the inside is practical.




This is another idea I had...originally  these cheese wedge shapes were die-cuts also. But as I said above, I had some concerns. So I had this idea of representing the crackers within the box in an abstract kind of way. The colors of the strokes are based on the flavor. So in a way its an "abstract die-cut" (does that make sense? haha) It came about as sort of a mistake, but I'm kind of liking the way this looks actually. It looks somewhat artsy and stylish, yet the cracker shapes are still fun and vibrant. Its much more minimalistic than the first. Do you think this looks good? or would the die-cut in this design work better....?



Monday, February 2, 2009

thumbnail sketches

here's some ideas I came up with for my cheez-it packaging. As far as the structure goes, i decided to stick with a simple or rectangular shape. I did play a little with the functionality though. One has a pull out drawer you can eat out of and one has a pour spout. Cool ideas, we'll just have to see how it works out in real life. As far as the design, I ranged from clean and modern to whimsical and childlike. I tried to keep a feel of the existing brand, however, because it is so strong already. Keep in mind that all the boxes will be the classic red and the logo will generally remain unchanged.

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